And the trophy goes to… Huber Engineered Woods LLC (HEW) came up a winner at The Nationals℠
competition, which honors the best in marketing and advertising for the U.S. building industry. In 2012, the
ZIP System® products “ZIP It Tight” campaign received a Gold Award for Best Marketing Promotion and
the Huber Architect Library website won the Silver for Best Website.
Presented by the National Sales & Marketing Council and the National Association of Home Builders, The Nationals is particularly significant because of its reach and emphasis on categories closely linked to real-world marketing strategies and challenges. Entries go through a three-day judging process that includes evaluation by marketing professionals representing a wide range of disciplines and a geographic cross-section. Now in its 32nd year, The Nationals is also the largest competition in the nation for building industry marketing and advertising professionals.
The visually clever ZIP It Tight campaign captures the essence of the specialty engineered wood brand and its ability to resist unwanted air and moisture penetration. The ads feature single family homes and multifamily projects being zipped up with ZIP System® roof and wall sheathing and ZIP System™ tape. According to the competition judges: “Huber’s entry showcased effective communication, graphic continuity and a splash of humor to gain the attention of the audience, while communicating numerous product benefits.
The campaign also won the highest honors in Hanley Wood’s First Annual Brand Builder Awards in 2013. The print advertising for ZIP System products as well as a co-op marketing campaign for AdvanTech® flooring earned Platinum awards. In 2014, the brands’ campaigns were cited for Advertising Excellence by Builder magazine following a readership survey that rated the ads for their believability.
The Huber Architect Library microsite is a one-stop, quick reference tool for design professionals to gather the technical information they need to properly specify HEW products in their projects. Architects can easily access and download the specifications and documentation they require for their construction designs.
Tracking data indicates that the library gets roughly 200 visits per month. The sales force can promote the library to architects, engineers and specification writers and have it serve as a reminder that HEW recognizes the important role they play in a project’s lifecycle.
Winning the awards is more than a culmination of the marketing team’s efforts. HEW employees take pride in the awards because they are a reflection of the work and dedication of everyone who touches the brand, the quality of the products, the service the business provides and the organization that supports it all.
Other awards presented to Huber: