Optimized drilling once meant drilling farther and faster to achieve high rates of penetration (ROP) using efficient, cutting-edge technologies and approaches like pad drilling. Today, with oil prices remaining low, that need for speed has given way to a more balanced approach, with operators taking a step back and a wider view of downhole drilling optimization. Sophisticated sensors, significantly improved data management and analysis, automated systems that take humans out of the loop and real-time monitoring are helping drillers to manage costs and gain efficiencies. ROP and efficiency are still important – yet, utilizing data more effectively to understand the drilling process and to extend bit and equipment life and reduce the number of trips downhole are also critical to increasing well value and maximizing assets. Click the link below to read the entire article at Drilling Contractor.