Derek Mathieson Vice President and Chief Technology & Marketing Officer, Baker Hughes If we in the oil and gas industry want deep water to be a vibrant market in the future, we should give serious thought not only to where we put our innovation dollars today, but also to how we address the growing barriers to commercialization so we can provide this frontier sector with the technology options it needs to flourish. History tells us why. Twenty-five years ago, when the market was new and “deep” meant 1,000 feet, operators and service companies had to make significant investments in technology to find and develop these untapped reserves. The pioneering culture in the early phases of development spurred a new wave of services and capabilities that created the market we know today. Click the link below to read the entire article.